marketing companies have not realized that Internet advertising and
traditional advertising have no common ground. The principals are similar
but the methodology is completely different and very complex. A
traditional advertising professional, without expert Internet knowledge,
will have no alternative but to advise the client of the Internet strategy
of search engine ad banners or advertising on another site. These costs
your mechanic do your taxes?
is assumed that the company computer tech (who is the only one with a
basic understanding of HTML) is also a professional Internet Web Designer
and Internet Sales and Marketing Expert. This is like saying the
electrician who hooked up the stove in a fancy restaurant is qualified to
be the CHEF. In fact many high school students are producing
quality looking Web Sites as class projects. Many of today's Web
developers are taking advantage of the “drag and drop” functionality
of "Web Design Software Editors", which allow for
"cut-and-paste" Web Site construction. The end result is a great
looking, informative Web Site that cannot be found! "Oh Yeah,
my brother-in-law does web pages" is a phrase heard all to often in
the Web Development business.
Unsolicited advertisements sent via e-mail, while not being
illegal, are certainly not appreciated and considered "spam" and
as such are viewed with considerable distain. The only value
"targeted e-mail lists" provide are to the
"harvesters" who compile the e-mail addresses. Think about it...
would you give anyone your e-mail address if they told you they were going
to sell it?
When your company spends less than your competitor for Internet
advertising to reach the same "targeted" audience the balance of
revenue potential is shifted. This is just basic business: spend less =
Link exchange programs for Internet advertising do not (in most cases)
on another web site which cannot be found provides no real benefit.
must advertise someone else's business on your web site with no
control of substance of content.
You get what you pay for. You may attract "lookie-loos" out
of curiosity, but not "hits" that can be converted to sales.
If this program made money do you think they would just give it away?
Advertise on the same Search Engine front
page as your largest competitor for $Thousands less. These results are
guaranteed! You pay only when you find yourself at the top of your
If you want to play in the Internet Lottery...you have to buy a ticket.